Sales Conversation Intelligence
Recall.ai’s API helps companies capture and analyze sales calls at scale
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Recall.ai powers conversation intelligence for leading sales enablement platforms
Recall.ai’s simple, unified API captures data like transcripts, recordings, and participant emails from sales calls across Zoom, Google Meet, Microsoft Teams, and more. Sales enablement platforms use this data to deliver AI-powered notes, coaching, and performance scores and insights to sales teams.
Recording a call and having it available on the platform is an absolute must-have. Recall.ai allows us to do this with high-fidelity, clarity, and reliability.
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I would say, hands-down, go for Recall.ai. It has saved us a ton of engineering effort that would have been spent developing and maintaining custom bots for all of the different conferencing platforms.
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Because of Recall.ai we are able to spend 100% of our engineering efforts on our core value instead of building and maintaining meeting bots. We were able to save about 9 months of engineering time right off the bat.
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How do sales platforms use Recall.ai for conversation intelligence?
Recall.ai’s API gives sales enablement platforms the meeting data they need to power conversation intelligence features, from AI call summaries and automatic CRM updates to real-time coaching and post-call performance analysis for reps.
Accurately capture every sales call
By using Recall.ai to automatically record and transcribe sales calls, your platform can summarize conversations and surface key moments, decisions, and objections for teams to revisit. Recall.ai ensures accuracy with perfectly diarized transcripts that correctly attribute speech every time.
Automatically update CRMs after a meeting
Let reps skip the manual data entry by building a workflow that sends information discussed during a call directly to the CRM. Automatically update prospect and customer records with data from the conversation, including notes, deal information, BANT and MEDDIC scores, pain points, and more.
Offer AI feedback to reps during a call
Recall.ai delivers real-time transcripts and meeting data to your application, allowing you to offer live feedback to sales reps while they’re speaking to a prospect. Offer tips based on historical call data, make suggestions based on a playbook, and surface relevant resources like battlecards in real time.
Analyze sales team performance
Automatically analyze every sales call, tracking talk time, sentiment, objection handling, and more. Use AI to generate scores based on the rep’s performance in the call, evaluating criteria like how well they aligned with a specific sales framework or the depth of their product knowledge.
Capture sales conversations with or without bots
In addition to a meeting bot API, Recall.ai supports a more subtle recording experience via the desktop recording SDK. This allows reps to record conversations via a desktop recording app, with no bots in the call. By using Recall.ai to build a botless recorder, teams can also record in-person conversations in addition to virtual meetings on the rep’s device.
All the data you need for conversation intelligence
Get video and audio recordings, transcripts, and metadata, in real time or post-call. With Recall.ai, your application has full insight into what happens during a sales call, from screenshares to chat messages. You can even use video recordings from the meeting to analyze non-verbal communication like body language and facial expressions.
Frequently asked questions
Without Recall.ai, platforms have to integrate with each meeting platform separately, with each integration taking engineering teams an average of 6 months of work. Companies then typically need at least one full-time engineer to handle maintenance for the recording pipeline. In contrast, Recall.ai offers a single API to retrieve data from all major meeting platforms, allowing you to go to market in just a few days while focusing engineering efforts on the features that differentiate your product.
Yes. Recall.ai supports real-time transcription via webhooks, so you can stream a call's content to an LLM as it happens and surface prompts to a rep while they're speaking. For example, you can flag when a rep is talking too much, remind them to handle an objection, or surface a relevant battlecard. On some meeting platforms, you can also use Recall.ai to send chat messages with tips directly to the rep.
Yes. Recall.ai's Calendar API integrates with Google Calendar and Microsoft Outlook to automatically schedule recordings for upcoming meetings. Teams can set their own logic for which meetings to capture, such as only recording calls with external participants or meetings tied to an open opportunity.
Once you get the transcript from a call, you can pass it to an LLM and ask it to score the conversation against criteria you define, like how closely the rep followed a specific sales framework like MEDDIC or a custom playbook. In addition to meeting bots, Recall.ai offers the only botless recording solution that supports video as well as audio capture. This allows your team to incorporate body language and facial expressions into sentiment analysis regardless of which recording method you use.
Yes. Recall.ai's Desktop Recording SDK lets your platform capture face-to-face discussions alongside virtual meetings, so teams can keep a record of conversations regardless of where they happen.
Recall.ai provides 100% perfectly diarized transcripts, allowing platforms to correctly attribute speech to each participant and give precise calculations for the rep’s talk-to-listen ratio.
Yes. By using Recall.ai to record sales calls, teams can analyze tonality, body language, and facial expressions in addition to the speech of sales reps and clients. Customers like SalesEQ have built these features with Recall.ai’s botless desktop recording SDK, while others like Sybill have used our meeting bot API to capture this data.
Recall.ai's transcription API delivers transcripts in 100+ languages, effectively supporting global sales teams. In addition to a native transcription service, Recall.ai integrates with many third-party providers, so you can choose one that has your preferred balance of cost, accuracy, and latency.
Yes. Because Recall.ai captures structured transcripts and metadata from every call, your platform can store and analyze conversations as a connected series. This lets you build features that surface trends like issues with objection handling, recurring deal blockers, or shifts in how a rep runs discovery across many calls.
It takes just a few minutes to send a meeting bot to a call or configure a botless recorder with Recall.ai’s API. From there, it takes developers an average of 72 hours to bring a conversation intelligence product to market using Recall.ai – much faster than any alternative solution.
Any company looking to help their users get insights from conversations can use Recall.ai. We support AI notetaking and meeting analysis across industries, including tools to get insights from 1:1 meetings, notetakers for financial advisors, and AI scribes for the healthcare industry. With Recall.ai, teams get reliable, comprehensive meeting data without the complexity of maintaining infrastructure.
